Best Practices - Post Smarter

Not all job listings perform the same.
Some roles draw tons of interest, while others require a more strategic approach. That’s why it’s critical to create posts that are search-optimized, candidate-friendly, and clearly tailored to your industry.

🚀 Tips & Tricks for Successful Job Posts

Boost Visibility. Attract Qualified Talent. Get Results.

Whether you’re hiring a Mechanical Engineer, Construction Project Manager, or Journeyman HVAC Technician — strong visibility is the difference between a full inbox and radio silence. It all starts with how the job is written and how many job seekers are interested.

🔍 1. Use Clear Job Titles (with Keywords)


❌ Bad: “Rockstar Needed ASAP”
✅ Good: “HVAC Service Technician – Commercial | EPA Certified”

Use specific titles that reflect the role, certification, and specialty. Job boards and search engines heavily prioritize job titles in their rankings.

🧠 2. Include Relevant Keywords Naturally


Put yourself in the candidate’s boots. What phrases would they actually search for?

Examples:

  • HVAC field service

  • Civil project engineer

  • LEED certification

  • Journeyman electrician

  • Construction estimator

Avoid cramming keywords — keep it natural and clear.

🗺️ 3. Add a Real Location


Even if the job is remote, include a city and state. Google Jobs and job seekers rely heavily on location filtering. For hybrid/field-based roles, list a base location.

🧱 4. Format for Readability


Skip the text wall. Break things up so they’re easy to scan:

  • Short paragraphs

  • Bullet points for duties and requirements

  • Sections like "Responsibilities", "Requirements", "Perks"

The easier it is to read, the more likely it is to convert.

📸 5. Talk About Your Company


Who are you, and why should someone want to work there?

A few sentences about your firm, team, and projects can go a long way in building trust and interest — especially in industries where culture and field work matter.

💰 6. Share Pay Details (When Possible)


Salary info increases clicks and credibility. Even a range (e.g. "$32–$40/hr DOE") improves ranking and quality of applicants.

📈 7. We Handle Google Jobs SEO


We take care of the behind-the-scenes SEO. But your content still matters:

  • Fill out all fields when posting

  • Avoid pasting PDFs or images

  • Stick to plain text with clean formatting

✅ 8. Post with Purpose


Give candidates a reason to apply:

  • What makes this project or site stand out?

  • Is there specialized equipment, software, or training?

  • What does success look like on this team?

Avoid dry HR jargon. Speak like you're on the job site or in the field.

🔧 9. Use ControlFind Fields Effectively


Our platform was built for technical industries — make the most of it:

  • Use keyword-rich job titles

  • Always tag a location (even for remote)

  • Include relevant certifications or union info

  • Use clear bullets and headings

  • Tag job category and skill areas

These impact visibility and filterability — on our board and Google’s.

📆 10. Refresh Listings Monthly


Google lowers visibility on old posts. To stay relevant:

  • Update your post before 30 days

  • Refresh salary, certifications, or project scope

  • Repost or extend if it’s still open

Keeps you at the top of job searches.

🛠️ 11. Write for the Trades, Not Just HR


Your audience includes field engineers, journeymen, estimators, techs, and superintendents — not just HR managers.

Include:

  • What gear/tools they’ll use

  • What a day on site looks like

  • Field conditions, travel, OT, or union status

Speak their language — it gets results.

📝 Example Job Posting #1


Mechanical Project Engineer – MEP Systems (New York, NY)

Company:
BuildCore Group – National MEP contractor delivering HVAC and plumbing solutions to hospitals, airports, and mixed-use towers.

Location:
New York, NY (on-site, with occasional travel to satellite projects)

Salary:
$90,000–$115,000 + annual bonus + 401(k) + full medical

Overview:
Seeking a detail-oriented Mechanical Engineer to support design/build MEP projects. Ideal for candidates with HVAC piping and Revit experience.

Responsibilities:

  • Design and coordinate mechanical systems

  • Collaborate with field teams and subcontractors

  • Oversee RFIs, submittals, and documentation

  • Ensure code and spec compliance

Requirements:

  • 3+ years in MEP or HVAC project work

  • Proficiency in AutoCAD or Revit

  • Strong communication with GC/Owner teams

Perks:

  • 401(k) match, continuing education, healthcare, jobsite tech tools

📝 Example Job Posting #2


HVAC Installer – Commercial Projects (Phoenix, AZ)

Company:
DesertCool Mechanical – Regional contractor specializing in commercial HVAC retrofits, tenant improvements, and rooftop units.

Location:
Phoenix, AZ (local field work, no overnights)

Salary:
$28–$35/hr + OT + truck + benefits

Overview:
Seeking experienced installers for commercial HVAC systems including RTUs, VRFs, and ductwork installations.

Responsibilities:

  • Install RTUs, splits, and ducting per plans

  • Read blueprints and interpret specifications

  • Perform startup and assist commissioning

  • Collaborate with superintendents and clients

Requirements:

  • 3+ years of commercial HVAC experience

  • Ability to lift heavy equipment and work at heights

  • Valid driver’s license, clean background

Preferred:

  • EPA Certification

  • OSHA 10 or 30

Perks:

  • Healthcare, paid time off, company truck, stable year-round work

👇 Final Thoughts


A well-written post doesn’t just get more clicks — it gets better candidates, faster.

At ControlFind, we help you hire smarter across HVAC, MEP, civil, construction, and power supply industries. Whether it’s a foreman, estimator, engineer, or field tech — the way you post matters.